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Is the AMVOX2 DBS TRANSPONDER a collector's watch?  3 Comments

Published Monday, December 15, 2008 by Harry SK Tan |

 


I read the report of this handsome timepiece with some interest but soon after, it gave me much amusement. Admittedly, it may be something to do with the coming yuletide season.
This watch has the added function of a transponder for the vaunted Aston Martin DBS - so that the wearer need not carry keys and use the clicking crystal and bezel as the locking and unlocking function for the car. It made me wonder if JLC had made a mistake to develop this function for a watch.
If the owner of an Aston Martin could only get in and out of the car with this watch, he certainly will not be able to wear any other watch if he to drive the DBS (unless of course he is one of the growing weird who wears two watches).
So it seems that an owner who is a watch enthusiast cannot have a large collection of watches unless he has a large collection of cars - or keep the watches and get a set of keys for his DBS. In either case, there is only a small cachet of Aston Martin owners and within that group JLC will find an even smaller cachet of watch collectors who would want this watch.
- HT

 

 




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