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Bulgari acquired Daniel Roth & Gerald Genta  0 Comments

Published Monday, February 15, 2010 by Harry SK Tan |

 

Daniel Roth - one of the respected watch houses of Switzerland was acquired together with Gerald Genta (a brand that carries the name of its famous founder - who has since moved on to other brands) by the fashion house Bulgari. In what appears to industry watchers as a move to bring greater credibility in horology to Bulgari, the fashion house will take control of the hardware resources including watch making and service equipment. While Bulgari has started absorbing much of the DR & GG operations into its watch arm - it appears that the DR & GG name will continue on albeit under the brand name of Bulgari. New watches from the DR or GG will show its name in smaller font size under Bulgari on the dials.
Its disappointing and disheartening to see the end of two renowned brands but one cannot be totally surprised for reasons of how the financial crisis has hit many brands. I hope Bulgari will continue to build on the horological success of the two brands and not neglect them in any way.
- HT
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