REEDSCo - A Singaporean Dream?  0 Comments


The ReedsCo Homage (left) and Axis (right)

A good friend and fellow collector, Mr Eddie Sng introduced me to a young entrepreneur Mr Reed Tan, a fresh graduate full of drive and energy and a yen for design started a business selling watches with his vision early this year. His own creation called "Axis" designed with his own ideas, working with outsourced suppliers - has yet to take off but its early days yet. He feels that his design is still going through an evolutionary process. The Axis is not without flaws yet commendable for a first effort to bring about a mechanical watch, made with equal if not better quality than many fashion watches. He sells his watches through his website with a header - REEDSCo A Singaporean Dream.

To finance his fledgling business and the development of a new model, Reed retails a homage watch that features a 47mm case shape that most will easily recognise. The interesting difference is that unlike other homage retailers found on the Internet, Reed offers this watch with a very personal touch. Hand finished sandwich dials with his own process that creates different pattern, colours and patinas. All at comparatively affordable prices compared with those being offered on Internet and forums.
Will REEDSCo able to succeed in this fickle yet demanding market? Some may say his timing could not be worse with the downturn of the global markets but I am hopeful that this young entrepreneur will find success. After all, the face of ever escalating cost of luxury Swiss mechanical watches, where would the ordinary man in the street able to find value for money timepieces? Reed may have stumbled upon a successful model at the right time if he is able to marry quality with affordable prices - and individually finished dials. Maybe, it will not be just a dream after all.
Check out REEDSCo at THIS LINK.



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Watching Horology


  • This is a personal blog of Harry SK Tan on all things pertaining to Horology - from watch collecting, horolography, news and developments from all over the world particularly Singapore.
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Horolography - noun, the art of photographing timepieces

Horolographer - Harry SK Tan

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