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Financial Times Special Report on Watches & Jewelry 2009  2 Comments

Published Sunday, November 15, 2009 by Harry SK Tan |

 

The highly respected Financial Times of London publishes an annual watch supplement and this year it features a few interesting articles - including a balanced commentary on the ongoing feud over the supply of ETA movements to Swiss watch companies.

Another article that is well worth reading is a report on how brands are now embracing nanotechnology processes to create extremely small and thin watch components. Sometime back I blogged about the potential damage to traditional watchmaking with this new technologies if the brands were not careful in how they replace their current manufacturing processes - in the name of higher automation and lowering of cost of production. So far the brands appear to have learnt the lessons of the quartz movement impact on the industry and had not gone into full replacement of complete movements with the new nano materials - yet. I am certain though, there is great temptation to create new parts and even new movement in the name of advancement of horology.

Now if only the watch brands can understand that ultimately technology is the leveler - not the guarantee of competitive edge. Its the skills of the watchmaker and his artistry that is the rare commodity that the smart money will buy.

To read these and other reports in the FT Watch Supplement, CLICK HERE to download the 35mb pdf file.

 

 




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Horolography - noun, the art of photographing timepieces

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