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How are independent watchmakers adjusting to current market conditions?  1 Comments

Published Friday, November 27, 2009 by Harry SK Tan |

 

The New York Times published an interesting report on how the market conditions today had changed the way independent watchmakers are selling their watches. While MB&F plans to cut production numbers of each of its models while shortening interval between launches, other brands such as Maitre DuTemp is extending the interval between launches. The strategy employed by MB&F is a clever but risky bet with promise of more aggressive market position if it works. By raising the awareness of its new models on a shorter stretch of time, collector's attention will be diverted away from other brands. Maitre DuTemp in contrast is the time tested conservative approach to slow down in the market by slowing down of its production of new pieces.
But the one key aspect of whether either strategy to succeed will very much depend on how retailers will respond to such strategies. As the report reflected, retailers are now reeling from the tight market conditions and they are now practising very conservative retailing.
I hope the independent brands will be able to survive and return to the market with greater strength and wisdom of lessons learnt.
Check out the New York Times article here.

 

 




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