Are brands thinking of merging watches and mobilephones?  6 Comments


This question came up as I read these comments from the last update (see below).
I am reminded of the overused phrase of the nineties - convergence. When businesses find themselves out of ideas, they tend to experiment differing degrees of convergence of some elements of their business process, method or product to reinvent themselves. I can only think of a small handful of successful converged products and one of them is the merger of electronic diaries to mobile phones to create the ubiquitous 'smartphones' of today. Gone are the Filofaxes of the 80s.
Is the pocket watch/mobile phone yet to be a failure or the next evolutionary step for the smartphone? While I completely agree with the comments made earlier that consumers will not bite the Tag Heuer or Vertu products, the watch industry is cognisant of how the Gen Y use their mobiles not just for communications but as entertainment as well as a multifunction tool including telling of the time.
Maybe both Tag and Vertu are targeting at a very small high end niche market but clearly this may be a sign that in the near future Nokia, Motorola, Ericsson, LG et al to produce mobile phones with the added separate feature of Time Display for the general mass market.
But I suspect for the hordes of watch collectors, such new technologies will not displace the look and feel of a well made luxury timepiece on the wrist.
- HT
Postscript: Jack Forster coincidentally reported at length about the Vertu mobilephone on Horomundi. CLICK HERE to read his report.



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  • This is a personal blog of Harry SK Tan on all things pertaining to Horology - from watch collecting, horolography, news and developments from all over the world particularly Singapore.
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