Seen for the first time at Baselworld 2008 Tag launched its new line of products that is not a watch but a mobile phone targetted at the Vertu niche of customers. Made from quality materials that rival the Vertu mobile phones with a price tag at over 2650 sterling pounds. With scratch resistant crystal and hypoallergenic steel and top leather backs, this phone that also includes a digital time display (always on) shaped in the familiar Tag design in sharp line close to its most popular fashion watches.
With fashion and pen brands going into watches and watch brands expanding into other markets, Tag is certainly quite ambitious to venture into the highly exclusive Vertu mobile phone niche.
Its curious that it may be coincidental but with the global economy in a downturn, it may well be a common sight to see well known brands expanding their products lines to keep rolling in the profits to capitalise on renowned brand names.
Horolography - noun, the art of photographing timepieces
Horolographer - Harry SK Tan
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