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Has Bulgari changed since their acquisition of Gerald Genta & Daniel Roth?  0 Comments

Published Sunday, January 30, 2011 by Harry SK Tan |

 

Bulgari, the renowned fashion and jewelry brand acquired both Gerald Genta and Daniel Roth some time back without a clear public indication of what they are going to do with the two recognised and respected brands in the horology world. Interestingly rather than keeping the brands separate identities like others had done before in brand acquisitions, Bulgari redesigned the dials of the current models of the two brands with "Bulgari" trademark together with the Genta and Roth watches.  This weekend, Bulgari hosted a three day exhibition of their new watches as well as a demonstration of their Genta Grand Sonnerie in Singapore.

At the SIHH 2011 this year, several new watches were launced and one particular model has a new and distinct character of both Bulgari and Genta put together. Its the Gerald Genta Tourbillon Saphir. It features the new Genta Calibre 8000 movement that has sapphire crystal bridges and skeletonised dial. Its a huge watch at 53mm.


The watch is also considerably thick but its sides are made of crystal as well. The watch features long tubes of luminova that glows greenreally nicely in the dark. 


Its good to see Bulgari capitalising the great wealth of expertise from the Genta and Daniel Roth watchmakers. While this very rare and expensive watch will not be within the reach of most (only 25 will be made), it is hoped that they will continue to use all their design strengths and the horological prowess of the two brands to grow their market share.

- HT

 

 




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