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DIckson's Grand Opening at Knightsbridge Singapore  0 Comments

Published Thursday, January 13, 2011 by Harry SK Tan |

 


On Tuesday 11th January, Dickson Watch & Jewellery opened its new flagship store in Singapore at the Knightsbridge along Orchard Road. With this new store, Dickson has shown that it has serious intentions to become a major player with other the top tier retailers like Hour Glass, Sincere and Cortina. Unlike the other Dickson outlets that focussed on a handful of sure fire brands, Dickson will be retailing with a stable of renowned luxury brands. The Dickson Group based in Hong Kong has had a presence in Singapore for some years but with astute hiring of key management staff saw its presence and position in Singapore grow and succeed despite the relatively poor economic climate both globally and regionally. The new  1300 sq feet flagship store will showcase brands such as Rolex, Chopard, Glashuette Original, Girard Perregaux, Bedat, Tag Heuer, Bulgari, Rado, Bertolucci, Longines, Bell & Ross, Frank Villa, Baume & Mercier, Breitling and many others. Judging by the grand opening Dickson has seems to have already garnered quite a following with local celebrities as well as those from Hong Kong.

Will Dickson's strategy to expand its Singapore operations turn out to be a good one?  I suspect it would be if they are able to remain not only competitive and manage the challenges of business in the very competitve Singapore market - but to keep innovating itself to reach out to the sophisticated collectors from Singapore and the region.

- HT

 

 




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