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DEVON Tread 1 - new challenge for luxury watches?  0 Comments

Published Thursday, October 21, 2010 by Harry SK Tan |

 

This watch has been the talk of many watch related sites and the brand is now on a global tour to showcase the Tread 1 to collectors and agents - taking the challenge to the established brands today. Judging by the immediate responses to the photos then to the launch itself, it seems that this very large watch has made some positive impact on the collecting community everywhere. Does the Tread 1 deserve all the attention it is receiving? I have not seen the watch - yet (soon it will be the launch here in New York later this month) but based on the ad campaign and the images I have seen so far, its daring in its concept - micro rotors with capacitors plugged into the wall for recharging every two weeks. It has an old worldly feel of mechanical moving and whirring parts yet, designed in a manner that looks industrial yet clever in its execution challenging even the high six figure sum models from brands that has attempted to deliver digital dials with mechanical innards. Retailing at USD$15k - it is by no means a watch for the masses but it will raise the eyebrow of collectors more accustomed to price tags of $100k for rare and clever designs.

My immediate concern is the size of this watch. It is near gargantuan but I suspect even if it were made smaller, it would still not be a timepiece for the wrist shy. I will report more of this watch when I have the opportunity to study and photograph it in greater detail. Meanwhile enjoy the already widely published video of this new brand.

 

 




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