Since the launch of the brand, MB&F has already made public three of its designs. All of them quite radically different from the previous. Max Busser's team of friends who work on the various horological machines wanted edgy products that will have the attention from those who wanted radical designs. In fact, he said himself that he will be worried if any of his products receive wide appeal because it would not be edgy enough. Interesting marketing plan and to some degree it seems to have worked as the collectors I know are polarised about the MB&F watches.
Horolography - noun, the art of photographing timepieces
Horolographer - Harry SK Tan
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