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So it begins....

Some months ago the lower tiered brands had announced the possibility of adapting new electronic tech into their watch development but it seems even the premium luxury (or wannabes) are looking to enhance their current range of timepieces with the use of connected devices to their current models.

Whether it will succeed will largely depend on the functions provided by these connected devices - and how it will impact on the aesthetics of the mechanical watch.

The question is, are luxury brands expanding into this arena because they believe it is an evolutionary step forward in watch making - or is it as a result of running out of ideas within the brand itself?

Check out the teaser video released by IWC this afternoon.


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One of the impressive aspects of the new Tudor watches today is its wonderful NATO style fabric strap supplied with its sports watches. The quality of materials and manufacture is top notch unlike other NATO straps I have had. The quality of the metal runners and buckle are details that shows up nicely.
To appreciate the TUDOR straps, have a look at the video at this website.


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APPLE, SAMSUNG, SONY etc... Please, if you really want your product to succeed, start by marketing your new product as SMART WRIST DEVICE. Stop calling it a watch just because the device tells the time - amongst the many functions it is designed for. My iPhone or any smartphone also tells the time too and it spends a lot of its time in my trouser pocket but its not called a pocketwatch. 
On the same logic, why is the iPhone still called a "Phone"?  In reality, it spends less than 2% of its time in use as being a phone but more of a connected device to access data, information and messaging etc. 
For the same reason, realise the market you are selling to is a market that wants a connected smart device. Not another watch. Just because it's on a wrist does not require it to be a watch. 
So do yourself a favour and sell them as "Smart Wrist Device". Design the device to be different and look different from a watch. That would be a start.


Welcome to
Watching Horology


  • This is a personal blog of Harry SK Tan on all things pertaining to Horology - from watch collecting, horolography, news and developments from all over the world particularly Singapore.
  • ©HarrySKTan2005

Horolography - noun, the art of photographing timepieces

Horolographer - Harry SK Tan

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