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2012 - The Year of Omega?  0 Comments

Published Sunday, November 20, 2011 by Harry SK Tan |

 


I just returned from a trip to Switzerland visiting the Omega Manufacture, dining with Mr Stephen Urquhart (President of Omega), spending a day at the new Omega Museum and then visiting the Omega Co-Axial assembly plant (observing in detail the assembly of the Calibre series 8500) as well as the very secretive Nivarox plant. More about these visits later here.


What is exciting is that Omega has apparently a host of significant new offerings for 2012.  Most significant of these is  the new James Bond movie (and of course the requisite Omega watch to match), the Speedmaster Anniversary and the London Olympics.

Mr Urquhart hosted a sumptuous lunch for the six invited bloggers (Mr Robert-Jan Broer from Fratellowatches, Mr Blake Buettner of Hodinkee, Mr Ariel Adams of ABlogToRead, Gabriel and Nicolas from Lesrhabilleurs and myself) on the first day of our visit and the conversation covered not only about news of the forthcoming watches but also sharing of how they are expanding their strategy in growing markets.

At the lunch, Mr Urquhart wore the new Titanium 45mm Seamaster Liquid Metal Co-Axial Chronograph on bracelet. The familiar blue dial and bezel in titanium is quite a large watch but I can see why many will be drawn to it. If Omega's new offerings are as daring and as dynamic as the Liquid Metal Co-Axial Chrono, it will be lots to look forward to.

- HT

 

 




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