Earrings and Big watches - Are we in the age of gender free jewellery?  1 Comments


 


Some years ago, it was fashionable for celebrity men to wear pierced earrings. Some diehards still wear them today, e.g. just recently, Morgan Freeman was seen wearing one on his right ear to his Lifetime Achievement award given to him by the American Film Institute. When it first started, it was intended to reflect the rebellious nature of the wearer. When it became a fashion statement, it was the rave and now in its slow end of its fashion value, fewer and fewer men are seen with one.

In contrast to men wearing women's earrings, today we have celebrity women wearing men's watches. It started out with Rolex sports watches some years ago but women are now gravitating to watches with cases over 44mm. The most popular of which are Panerai 44mm Marina models (I have yet to spot any women wearing the cushion case or submersibles). The other popular watch with women is the Cartier Santos 100 - a larger version of the square watch designed originally for men. This trend however seems to be growing popular - for now.

Is the trend of the rich and famous - and the trend of the fashion conscious - for more personal jewellery to derive from the opposite sex? I personally hope not. Just as the trend for men wearing women's hair bands disappeared (thankfully) some years back, I look forward to the demise of the fashion of wearing gear from the other sex.

Fortunately, many of the fashion houses that retail their house brands such as Hugo Boss, Fossil etc. do make large ladies watches with faux jewels.  Hopefully watches houses will satiate the demand for big watches for women - with designs specifically for women. That would seem to be an untapped market opportunity.

 

 




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