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BASEL2008 - Bell & Ross BR1 Instrument influencing the market?  2 Comments

Published Monday, April 07, 2008 by Harry SK Tan |

 

Image courtesy of Timezone
In my early days collecting when I started out as a young professional, I ventured very tentatively into Swiss Luxury starting at the lower tier brands such as Oris and Revue Thommen. The market has since seen huge changes and even these entry level luxury brands are now making claims into high horology or at least wanting a larger market share of the perceived growing pie.
I still have and treasure my Revue Thommen Cricket - a manual alarm watch which many do not realise that its a complication with parts numbering over 300. They have since relinquished the Cricket over to Vulcain. Personally for me, it was a disappointment to see how Revue Thommen appeared to have floundered and seemingly lost without a clear direction.
With this new Revue Thommen Pilot Chrono (above) to be released at Basel 2008, I am still not sure where the brand is headed. Clearly a design inspired from the Bell & Ross Instrument collection. It seems that square and rectangular designs is the design cue this year at Basel. While this model may probably secure buyers who want that large square case look, it does not help secure Revue Thommen a claim to be deserving a special place in Swiss Luxury watches.
I will update further when more information is released.
- HT

 

 




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