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Photo Report of The Hour Glass 'REBEL WITH A CAUSE' Independent watchmaker event  0 Comments

Published Saturday, April 25, 2015 by Harry SK Tan |

 

The growth of appreciation of Independent watches from AHCI (association of independent watch makers) over the past decade in the region of South East Asia had been largely due to the staunch support of The Hour Glass management who understood the sophistication of the market of collectors here as well as the value proposition of the independent brands over the mainstream. The mainstream are predominantly represented within large conglomerates like LVMH, Swatch Group and Richemont. All are leading houses in the world of luxury goods. Within each group there will be a spectrum of different brands reaching out to different strata of the market. Independent Watchmakers clearly do not have the capital nor the capacity to produce to a wider market and as such often design and manufacture to a very narrow corner of the market. Independents generally offer to astute collectors degrees of the three following components of value. Design, Quality and Rarity. The most respected Independent Watchmakers have arguably achieved a high level yet balanced in these three components. 
At the very top of the pecking order of Independent Watchmakers, the most important differentiating component that distinguishes each of them from others is Design. Not just aesthetic design but design of its component parts. It is the design or a specific look that creates the identity of each Independent that will draw fans or turn them away. 
The three brands featured at this event represents different design philosophies from different parts of the spectrum. All three approach Design of their watches differently. 

The invitation card, menu and dinner placement:



The Cocktails





The Dinner and Forum Discussion:







The enthusiastic fans of the brands looking over the new 2015 collections:





The URWERKS

The MB&F

The DeBethunes

The Dinner......




 

 




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