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URWERK & MB&F launches the new brand - C3H5N3O9

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When the fertile minds of young, vibrant, hip and overtly counter conservative thinkers and tinkerers from MB&F and Urwerk meet up to consider the possibility of collaboration, what could possibly come out of such partnership?

To start with the new brand name of "C3H5N3O9" - no, its not a swear word but the chemical name for Nitroglycerine. Probably the most difficult name in the watch world to commit to memory. But the makers suggest its alter ego - "Nitro" for those who are memory challenged.

Their first watch is called the ZR012 which features the innovation of a movement inspired the the Wankel Engine housed in a Zirconium case with articulated lugs. The lug design is necessary for the watch to sit comfortably on the wrist as the watch comes in at a huge 59mm long, 44mm wide and 17mm high (dimension without lugs).

The case work was by MB&F and the movement is by Urwerk team. Only 12 of these watches will be made of Zirconium and another 12 in red gold next year. Following that, Nitro will launch another watch for the "experimental watches" collector market. Each watch will be retailed at CHF110,000 (requiring a deposit of CHF33,000 before manufacturing starts). In an effort to keep their margins within their projected earnings the brand will only retail the watch through its website - thus removing the cost of retailers and authorised dealers.

Over the forthcoming week, I will have the opportunity to see this watch in the metal and will be photographing it on the wrist. Do return to check it out. 
[Due to unknown reasons this watch was withheld from being shown in Singapore by the brand. Accordingly and most disappointingly this watch was not photographed by WH]

Meanwhile, for more images and details of this new brand and watch, CLICK HERE.


Thursday, June 14, 2012 posted by Harry SK Tan  0 Comments

 




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