Avis used copyrighted watch image without permission  0 Comments


A friend and fellow watch blogger Mr Peter Chong recently discovered that one of his images that he published on his blog was used by Avis for their ad campaign on their website. This graphic consisted of a converted image to black and white from a large format colour image of a rare Lange 31.

While copyright abuse is a common place occurrence on the Internet, to many, its a surprise that big businesses like Avis would indulge in such practices. Unfortunately, something similar has happened to WatchingHorology before where a rare image of the Opus5 was downloaded edited and altered to be used as the banner head of a watch retailer online. While there is legal recourse available to victims, such legal action will require considerable resources and time. The question that irks content creators and owners is how can copyright content be more effectively protected AND why are big public companies seemingly conducting themselves in this manner without concern of their public reputation?

Such illegal practices often drive content owners and creators to find methods to prevent such abuse from happening. One method that has some success - digitally watermarking the images - comes at a cost of the images being marred by the watermark. It is unfortunate but until an effective solution to prevent copyright abuses, there is little else bloggers can do to protect their intellectual property - short of going to court.

For more information about this Avis copyright abuse, CLICK HERE or the image above to read Peter Chong's report to view the his original image and his attempts to get a response from Avis themselves.

- HT



Welcome to
Watching Horology


  • This is a personal blog of Harry SK Tan on all things pertaining to Horology - from watch collecting, horolography, news and developments from all over the world particularly Singapore.
  • ©HarrySKTan2005

Horolography - noun, the art of photographing timepieces

Horolographer - Harry SK Tan

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