On March 11th Hamilton hosted a sumptuous lunch for a small group of respected collectors at the OTTO Restaurant at the RedDot. The lunch was intended for collectors here to have a peek at the Basel 2011 offerings from Hamilton. The brand famous for its Ventura line of watches seen in many Hollywood movies had more than a dozen new models for the lunch party to savour. On hand from Hamilton was Ms Tina Lee the VP of the brand in Singapore, Mr Vivian Augsburger the Regional Sales Manager and Mr Dylon Lin a Sales Executive.

While the brand is not unfamiliar to most, Hamilton is not readily considered as the normal brand of choice for many especially for new buyers or collectors. Even the collectors who attended the lunch was surprised at how much more sophisticated Hamilton has progressed over the recent years. Even in name it hails from the US, its now a Swiss company under the umbrella of the Swatch Group. What was a pleasant surprise was the approach it has to its market and watch making. For this year's new novelties, they will be launching several series of watches as remakes of the models from the past (more about that later). The selection was so wide that everyone had their own favourites from the Hamilton range this year. But there was a few sure fire winners. Suffice to say for now - a few were so impressed with the models, several orders were made.

The lunch at OTTO Restaurant was a perfect location for such an event. Small and intimate surroundings for a a party of 12 with a menu so sinful that would more readily be fitting for an evening meal. Truly an enjoyable restaurant for both its food, service and ambience. Click on the image to view it in large format to appreciate the details.