Some months ago the lower tiered brands had announced the possibility of adapting new electronic tech into their watch development but it seems even the premium luxury (or wannabes) are looking to enhance their current range of timepieces with the use of connected devices to their current models.
Whether it will succeed will largely depend on the functions provided by these connected devices - and how it will impact on the aesthetics of the mechanical watch.
The question is, are luxury brands expanding into this arena because they believe it is an evolutionary step forward in watch making - or is it as a result of running out of ideas within the brand itself?
Check out the teaser video released by IWC this afternoon.
No comments:
Post a Comment