Tudor had its grand opening of its new boutique in Singapore at the Marina Bay Sands last weekend with a large reception of guests and customers. The new boutique is the first among many being launched by the brand which has since 2009 with the appointment of Mr Philippe Peverelli as their CEO, taken a different direction away from the shadow of Rolex.
Tudor being wholly owned by Rolex had for many decades offered similar looking models but with a different movements making them seen by many as the poor man's Rolex. However under the leadership of Mr Peverelli, Tudor has retained Rolex's demanding quality of materials and assembly but changed its design direction. It now offers some very interesting models from 2011-2013 featuring reissue of its historically special models with small changes yet made with today's new method of production and materials. An example is the Heritage Chrono Blue (reported here previously).
The Ducati Blackshield motorcycle was also featured at the boutique opening.
At the boutique opening the new Blackshield chronograph watches were showcased. Both the black and red and black and brown versions. Made with ceramic, the Blackshield is reputedly scratch proof. At a list price at S$6500 the Blackshield will probably prove to be a sellout.
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