Parmigiani is one of those brands that had been flying under the radar of collectors and forums. However, for those who in the know and serious collectors, they would be familiar with the name and know the long history that the brand enjoys. While it had not been as aggressive as some brands with its marketing, Parmigiani has nonetheless endeavoured to focus on its core strengths and reaching out to its customers who know what it does. However with its partnership with their Singapore authorised dealer, The Hour Glass, it seems that the brand is now making a stronger and more effective step towards marketing and raising its profile in Singapore and Asia.
On 14th November, Parmigiani and The Hour Glass celebrated the grand opening of a new boutique at the Marina Bay Sands.
The evening included a grand dinner at the Science Museum where guests were treated to aerial performances and some beautiful arias while enjoying a wonderful dinner.
Parmigiani appears to have found a retailer that understands its market position and knows how to help it fulfil its future plans.
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