
The Horological Machine No.3 was finally shown here in Singapore after its creator Mr Max Busser travelled with the watch around the world to show it to interested collectors. Unlike the dinners where the previous HM1 and 2 watches were shown, it was an afternoon tea at Au Petit Salut.
This is a large watch and would feature best on men with large wrists. Alternatively, women could readily find it avante garde enough to be worn as a fashion accessory.
Nicolas Lehotzky - a young designer about to graduate from Art Center College of Design, focussed his efforts in horology - created the concept caterpillar watch. Looking dramatically radical from all previous types of watch design, it looks disconcertingly uncomfortable but admittedly intriguing. The time is shown by the movement of the material that has the embroidered numbers. Check out THIS REPORT to learn more about Nicolas and his efforts.



My sincere thanks to Mr Eddie Sng, the owner of this beautiful Portuguese Automatic 35mm, for allowing me to capture a rare moment of these two rare watches together.
On the 10th Oct 2008, the CEO of Anonimo, Federico Massacesi flew into town to grace the Anonimo party to launch its 10th Anniversary pieces. He did however, found time before the party to have lunch with a small handful of collectors that included Dr Bernard Cheong, Asst Prof Massimiliano Landi (whose Bronze Anonimo watch I featured below), Su Jia Xian and myself - hosted by Citimex and Dickson watch (distributor and retailer respectively). It was a very enjoyable lunch at Novus Restaurant located at the Singapore National Musuem and we were shown some of the current collection and the 10th Anniversary models.
The small intimate meeting allowed Federico to take us through the history of the company as well as how the brand is positioned and its future direction. It seems quite apparent that Anonimo is now more willing to engage its fans and collectors directly.
Clearly, Anonimo is a small watch company that makes watches for the community of diving watch fans. Its competitive advantage is its know how in case manufacture for diving watches. Mentioned before here on WH, that it is not a widely understood fact that in the world of watch making, the case is the costliest part of the watch. Only in instances of hand made parts and assembled by a single watchmaker does the movement cost outweigh the case. Otherwise the ebauche movement (i.e. calibres sold by movement manufacturers like ETA) are usually mass produced in many thousands with relatively lower cost than cases.
Anonimo has to its credit, able to use new non precious metals developed internally such as drass (a grey tone metal darker than steel but lighter than black PVD) and marine bronze. I am particularly intrigued by the Anonimo Marine Bronze as its a material that is still unique today for watch cases. Currently all the bronze cases are made for limited editions.
- HT POSTSCRIPT - Click here to read the full report of the Anonimo party
Having received a few emails requesting to read the article I contributed in the Business Times Watch Supplement this year, I thought that it would be useful (especially those overseas) to have the article in PDF format for download.
Here it is, the U-Black or U-Stealth Photomontage featuring close ups of the watch, dial, bezel and other details. Sinn U series has garnered a large number of fervent fans from all over the world and this limited edition model appears to have captured a fair amount of attention for its monochromatic black and grey.
While I was preparing my photomontage of the U-Black, I got an inspiration to create this wallpaper. The submarine here is a large scale model that Sinn provided to the Hour Glass. I believe its an accurate model of current diesel powered submarine in service in the German Navy.
The Sinn U-Black Launch Party last evening at the Paulaner Brauhaus saw a huge crowd filling the bar to elbow room capacity. The whole range of current Sinn watches were on display, free flow of German beer and finger food. While I did anticipate a crowd, I had not expect such a huge following for the brand nor this watch. I found myself far too busy talking to collectors and enthusiast to photograph the event completely but Dr Wong Ju Ming, aka DeckSurgeon has in my opinion photographed the evening in great detail and managed to capture the energy of the evening. Pop over to this LINK to see his pictorial report as well as a small contribution from me.


Horolography - noun, the art of photographing timepieces
Horolographer - Harry SK Tan
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