In a very interesting report found in CNET.com linked below, there appears to be a new trend for some watchmakers to provide a new service that assembles or fabricate watches to one's own custom design. This appears to be the rebirth of the concept of mass-customisation. A concept that was developed during the dotcom boom for those who wanted for example, a very personalised pair of Levi's jeans with shape, colour thread, fade spots etc. Similarly, it appears that the brands featured in the CNET report shows that the brands offer the customers a choice of a variety of movements, dials and bezels.
However, the report also mentions that Vacheron Constantin started offering complete customisation services back in December 2006 - for their well heeled customers (for US$1 million and up).
Will such services and manufacturing processes for the customer catch on in a big way with other brands? I have my doubts. Brand managers want to create an identity for their watches and they need to look as if they are capable of bringing into the market newer, better and more exciting designs. If they allowed such a process, then the established manufacturing and marketing machinery will need to be overhauled. So, while the concept is great and caters to the more well heeled as well as those who want uniqueness, I have doubts that it will work. Afterall, if I had a truly unique custom made watch on my wrist from Brand X, who is stopping you from customising exactly the same piece with that Brand?
I have completed a report covering 10 brands that exhibited at Basel this year, including the big boys like Patek Philippe and Breguet, while not forgetting some of the smaller independents like H. Moser and De Bethune. Click on the Baselworld logo to read the report.
At three times over its estimated value, the whole process has been a great success for Antiquorum and Omega. This event underscores the wealth of following for the brand and the historical pieces that are held close to the hearts of collectors. Even the more recent modern pieces are now considered valueable for reasons as mundane as being worn by Daniel Craig the new James Bond. The Planet Ocean that he wore in the movie (which he wore at least two seamasters in different guises) was sold to a collector who bitterly bid against others for a princely sum of CHF250,250. Having seen the collection myself when it was in Singapore and knowing what new models are in store for release by Omega, the SWATCH Group that owns Omega has great designs for the brand for the next few years to out compete and hopefully outdo their competitors. This Antiquorum auction success underscores their coming success. Congratulations to both Omega and Antiquorum.
To read more about the Antiquorum auction, check out their PRESS RELEASE
(image above from Antiquorum)
Here is the photomontage of the LUC TECH TWIST. I found this watch especially interesting to photograph due to the unconventional tone of the movement metal. The dial is also interesting due to its textures and colours. The watch wears handsomely on the wrist. For those prefering 41mm cases this LUC will please. The overall finishing of this watch is characteristically LUC - amongst the very best from Switzerland. What is clearly unusual here is the blackened movement metal. Its unique and quite stunning in real life.
Unfortunately, this watch is part of the Sincere World Exclusive Collection - so there are only 99 remaining pieces available - as this is No.1 sold to a good friend and gentleman collector.
I have been receiving several emails about problems with the comments function on my blog. I have tried unsuccessfully to resolve this. Apparently the problem arose due to the upgrade/updating of Blogger services. As an interim solution until a new redesign of my blog (and possibly a move to a new service), I am considering setting up a very basic forum service for feedback on the posts here. More about this later when I manage to set it up. Meanwhile, my apologies for the setback for my blog fans.
UPDATE! - Problem solved! I found a script that allowed me to amend my blog template and now the comment link is found at the bottom of each new post. So, I will shelve the idea of supporting this blog with a forum - unless of course there is an overwhelming demand from fans here. ;-)
This is GP's Minute Repeater Tourbillon with a Westminister chime. This watch is a unique piece from the Sincere's World Exclusive Collection. The case is in Platinum which is desirable metal for its clarity in delivering a nice tone. The dial execution has the famed three bridges in the unique Opera shape. The bridges also bears a wave pattern which is unique to this limited edition piece. The key signature of this watch belonging to the Sincere World Exclusive collection is the engraved logo on the crown.
GP made only one piece for the collection and I am grateful to have the chance to photograph it at their Hilton Haute Horologerie Boutique.
To view the images of this wonderful and rare timepiece, CLICK HERE
This watch was photographed with the kind courtesy of Sincere Watch Limited.
In my search for solutions to secure my images against them being used illegally, I chanced upon a solution that allowed me to create screensavers. As an experiment, I have here a set of my images of the IWC Portuguese Repeater collated into a screensaver compatible for Windows XP.
Feel free to download it for your personal use but - NOTE - I make no warranties as to the quality or condition as well as the compatibility of this screensaver to your computer. If you do download it, do let me know your feedback.
To download, click to launch the link and save the file to a place on your PC - e.g. your temp folder. Locate the file in your explorer and right click and choose INSTALL.
To check its installation, right click on the desktop to see Properties and then locate Screensaver. It should have the file Iwcportperpet in the list.
IWC PORTUGUESE REPEATER SCREENSAVER